How would you react if you opened a marketing email addressed to “Dear shopper?” In this day and age, you’d wonder how healthy the company was to cut such sharp corners. It’s the equivalent of junk mail addressed to “resident.” Wooing today’s consumer requires personalization. Technological advances mean little on their own — it’s how […]
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Building a brand strategy for a business helps create cohesion for the marketing strategy, outreach efforts, and overall perception and experience of the business. A brand often consists of a mission statement and values that are communicated through visual, verbal, and other elements to create a unique customer experience of a business. The customer’s experience […]
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It’s a well-known fact that most business owners pour their heart and soul into their business ventures. When the time comes to retire, closing down the business may seem like the easiest way out. However, shuttering your business might not be the most profitable decision that you can make. Selling your business is a probably better option. Here’s how to prepare for a successful business sale when you feel it’s time to move on. Should You Close Your Business? Before delving into the details of selling a business, there’s a fundamental question: should you close your business? The answer is […]
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Times are tough right now for small businesses. With the effects of the pandemic still lingering, along with the current cost of living crisis, keeping a small business afloat can be difficult. While these are not things you can control as a small business, improving productivity and organization (among other things you can control) can be beneficial in keeping your business competitive. You will find that by making adjustments and improvements to your business, you will be able to maintain your loyal customer base as well as gain more customers in the future. So, how exactly do you make these […]
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When it comes to managing a retail business, such as a fashion boutique, maintaining a healthy financial status is crucial for ensuring success in the competitive industry. One way to achieve financial stability is by leveraging a business line of credit. A business line of credit is a flexible financing option that allows you to borrow funds up to a predetermined credit limit, and only pay interest on the funds you actually use. In this article, we will explore five compelling reasons why a business line of credit could benefit your business, providing you with the financial tools necessary to […]
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Direct-to-consumer (D2C) is a marketing strategy that allows businesses to sell directly to the consumer without going through a wholesale or distributor. It enables business owners to establish one-on-one customer relationships and gain loyalty. D2C is more cost-effective than traditional marketing strategies because it eliminates unnecessary intermediaries and markups. D2C is also more efficient because it gives you direct access to your customer’s feedback, which can improve your products and services over time. In addition, D2C allows consumers to learn about new products in a fun way, which can increase engagement with your brand. Consumers are increasingly turning to the […]
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Many organizations have begun to recognize the long-term value of cloud computing, including increased security and cost savings. It’s a move that’s very much become a go-to solution for companies, but many are still reluctant and would prefer to keep their IT estate onsite. Many have invested heavily in legacy IT infrastructure, with migrations and exports presenting risks, complications, glitches, and a knock-on effect on productivity, in the eyes of many IT experts. Migrating a business to the cloud sounds like an arduous task – and in some cases, it can be – but the long-term payoffs can be immense, […]
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