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Ending the Confusion about Designations Do-Good Companies

Ending the Confusion about Designations Do-Good Companies

benefit corporations, General Business, Homepage, mission statement, public benefit corporation, Small Business, SMB Legal, social and environmental good, special designation Tuesday, October 10, 2023 5:19 am

Increasingly, you’ll hear about big companies using their profits for social good or to help the environment. Time listed the “best corporations” in 2023; the ranking included sustainability. Among these corporations were Microsoft, Apple, Alphabet (Google), Meta (Facebook), Accenture (in Ireland), Pfizer, and American Express. But you don’t have to be a giant corporation to […]
The post Ending the Confusion about Designations Do-Good Companies appeared first on Barbara Weltman.

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How to Develop a Brand Strategy

How to Develop a Brand Strategy

branding strategies, customers, defined target audience, General Business, Guest Blog, Homepage, marketing your brand, mission statement, Small Business Thursday, September 28, 2023 7:53 am

Building a brand strategy for a business helps create cohesion for the marketing strategy, outreach efforts, and overall perception and experience of the business. A brand often consists of a mission statement and values that are communicated through visual, verbal, and other elements to create a unique customer experience of a business. The customer’s experience […]
The post How to Develop a Brand Strategy appeared first on Barbara Weltman.

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