May 11, 2023, marks the end of the public health emergency for COVID-19. Many businesses for months have been acting as if the pandemic was long since gone. But the official end to the public health emergency on May 11th, an emergency that lasted more than 3 years, can have some impact on your business and require that you take certain actions. FAQs prepared jointly by the Departments of Labor (DOL), Health and Human Services (HHS), and the Treasury give guidance to employers on what to do now with respect to certain activities. Group health plans Group health plans are […]
The post Expiration of the COVID-19 Public Health Emergency and Your Business appeared first on Barbara Weltman.
According to Forbes: “Business transparency is the process of being open, honest, and straightforward about various company operations. Transparent companies share information relating to performance, small business revenue, internal processes, sourcing, pricing, and business values.” With social media, it’s virtually impossible not to be transparent. Just about everything gets disclosed on social media sites…by your customers, your employees, and everyone else. As a result, it makes sense to think about how transparency can be best employed in your business practices. (The following is an update of an earlier blog post of mine on the subject.) Ways to implement transparency in your […]
The post How Transparency Impacts Your Business Practices appeared first on Barbara Weltman.
According to Allied Van Lines, Spring is typically the best season to move to another residence. It’s probably a good time, too, to relocate your business if that’s what you want or need to do. And many businesses are relocating. Due to remote work arrangements, they may no longer need their current space. Or perhaps they’re seeking a better business environment than the one in which they’ve been operating. Here are some factors to consider when relocating, whether it’s across town or across the country. Factors to consider when relocating your business Staffing Be sure to consider what a move will […]
The post What to Consider When Relocating Your Business appeared first on Barbara Weltman.
Negosentro | The Innovative Methods of Growing Your Small Business | Regardless of the industry in which your small business operates, you will naturally be passionate about and dedicated to the longevity of your company. Focusing on growing and expanding your business is one of the mainstays of longevity. So, here are the five innovative […]
The post The Innovative Methods of Growing Your Small Business appeared first on Negosentro.
Recessions certainly present challenges, but there are opportunities too. Bill Gates started Microsoft during the oil embargo recession of 1973 to 1975, which is just one example of success that started during trying economic times. When it comes to starting a business or having an existing business survive a recession, I’m not sure there are any strategies or suggestions unique to women entrepreneurs. But this is Women’s History Month so let’s focus on women business owners. Recession-proofing your business with a focus on women business owners: Advice for women entrepreneurs What can women business owners do to ensure their companies […]
The post Recession Proofing Your Business: How Women Entrepreneurs Survive and Thrive appeared first on Barbara Weltman.
A long-time business acquaintance of mine—Rieva Lesonsky, owner of Small Business Currents—said in a blog for SCORE “When I started covering small businesses decades ago, a woman-owned business was an anomaly. Remember that women didn’t even have the right to equal access to credit until 1974. So the fact that women today own about 36% of all small businesses in the U.S. is a significant accomplishment. So, yes, we’ve come a long way. But we have a long way yet to go.” Barriers to women, in credit, connections, and other ways, have been impediments. Nonetheless, women are now starting businesses in […]
The post Anecdotes of Women Entrepreneurs Helping Each Other appeared first on Barbara Weltman.
Negosentro | Social Savvy: 5 Ways Social Media Marketing Can Benefit Your Small Business | Social media has become an essential part of our daily lives, so it’s no surprise that it’s also a crucial marketing tool for businesses, big and small. If you own a small enterprise, there are endless ways to leverage social […]
The post Social Savvy: 5 Ways Social Media Marketing Can Benefit Your Small Business appeared first on Negosentro.
Do you think women need different characteristics or behavior than men to succeed as business owners? As a woman in the business world for 50 years, I still can’t answer this question. I’ve never tried to be different from my male counterparts; I just did what I did and moved forward. But there’s certainly a lot of discussion on social media about this question. Here are some of the answers I found and you can draw your own conclusion. Lists of qualities for a successful female entrepreneur Entrepreneur lists 8 qualities to drive success as a female entrepreneur: Integrity Humility and […]
The post What Makes a Great Woman Entrepreneur? appeared first on Barbara Weltman.
During Women’s History Month, there are many topics that relate to women business owners. One of the big challenges for many women owners is achieving a good work-life balance. A study by Mastercard found that 3 in 10 (29%) female entrepreneurs say they are struggling to maintain a work-life balance, compared to 17% of men. Of course, women business owners face the same challenges in running a business as their male counterparts. But many women face additional challenges in childcare, spousal care, or parental care. This adds another layer of responsibility and demands on time. What are women entrepreneurs to do? […]
The post Work-Life Balance for Women Entrepreneurs appeared first on Barbara Weltman.
Direct-to-consumer (D2C) is a marketing strategy that allows businesses to sell directly to the consumer without going through a wholesale or distributor. It enables business owners to establish one-on-one customer relationships and gain loyalty. D2C is more cost-effective than traditional marketing strategies because it eliminates unnecessary intermediaries and markups. D2C is also more efficient because it gives you direct access to your customer’s feedback, which can improve your products and services over time. In addition, D2C allows consumers to learn about new products in a fun way, which can increase engagement with your brand. Consumers are increasingly turning to the […]
The post What Is Direct to Consumer and Is this Marketing Strategy for You appeared first on Barbara Weltman.