What Makes a Great Woman Entrepreneur?

What Makes a Great Woman Entrepreneur?

Do you think women need different characteristics or behavior than men to succeed as business owners? As a woman in the business world for 50 years, I still can’t answer this question. I’ve never tried to be different from my male counterparts; I just did what I did and moved forward. But there’s certainly a lot of discussion on social media about this question. Here are some of the answers I found and you can draw your own conclusion. Lists of qualities for a successful female entrepreneur Entrepreneur lists 8 qualities to drive success as a female entrepreneur: Integrity Humility and […]
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Work-Life Balance for Women Entrepreneurs

Work-Life Balance for Women Entrepreneurs

During Women’s History Month, there are many topics that relate to women business owners. One of the big challenges for many women owners is achieving a good work-life balance. A study by Mastercard found that 3 in 10 (29%) female entrepreneurs say they are struggling to maintain a work-life balance, compared to 17% of men. Of course, women business owners face the same challenges in running a business as their male counterparts. But many women face additional challenges in childcare, spousal care, or parental care. This adds another layer of responsibility and demands on time. What are women entrepreneurs to do? […]
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What Is Direct to Consumer and Is this Marketing Strategy for You

What Is Direct to Consumer and Is this Marketing Strategy for You

Direct-to-consumer (D2C) is a marketing strategy that allows businesses to sell directly to the consumer without going through a wholesale or distributor. It enables business owners to establish one-on-one customer relationships and gain loyalty. D2C is more cost-effective than traditional marketing strategies because it eliminates unnecessary intermediaries and markups. D2C is also more efficient because it gives you direct access to your customer’s feedback, which can improve your products and services over time. In addition, D2C allows consumers to learn about new products in a fun way, which can increase engagement with your brand. Consumers are increasingly turning to the […]
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Best Books to Read about Women in Business

Best Books to Read about Women in Business

If you’re a big reader, you likely find inspiration in the biographies of famous people. If you’re not a big reader, you might want to sample a book or two during Women’s History Month to better appreciate how women have struggled and triumphed in the business world. The following, which is excerpted from the Library of Congress and other suggested reading, is a list of biographies of women in business. Many names may be familiar to you, while others may not. Some are modern and still on the scene, while others are from years past. There are, of course, numerous […]
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Unique Opportunities for Women Business Owners

Unique Opportunities for Women Business Owners

According to the World Economic Forum, 49% of all businesses being started in the U.S. today are by women. And women already own 42% of all U.S. businesses. Are there any special programs that present opportunities for women business owners? Consider the following: Federal contracting The goal of the federal government is to award 5% of all federal contracting dollars to women-owned small businesses each year. Given that federal contracting totals about $100 billion, this is a lot of contracting dollars. Women who own businesses that meet certain qualifications can join the Women Owned Small Business (WOSB) Federal Contract program to […]
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The State of Women-Owned Businesses 2023

The State of Women-Owned Businesses 2023

March is Women’s History Month and a good time to reflect on how women are doing in business. Women now account for more than 10% of the CEOs of Fortune 500 companies. But many women also own and run their own companies. The numbers have been growing year after year. But how are they doing? This can be gleaned from reports as well as anecdotal stories from women entrepreneurs. Statistical evidence According to the 2022 Annual Report from National Women’s Business Council (NWBC), what follows are the most recent facts (although statistics don’t reflect the prior year). Of employer businesses, women […]
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5 Reasons to Move Your Business to the Cloud in 2023

5 Reasons to Move Your Business to the Cloud in 2023

Many organizations have begun to recognize the long-term value of cloud computing, including increased security and cost savings. It’s a move that’s very much become a go-to solution for companies, but many are still reluctant and would prefer to keep their IT estate onsite. Many have invested heavily in legacy IT infrastructure, with migrations and exports presenting risks, complications, glitches, and a knock-on effect on productivity, in the eyes of many IT experts. Migrating a business to the cloud sounds like an arduous task – and in some cases, it can be – but the long-term payoffs can be immense, […]
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